Ingredient news
NIQ Flags Fast Korean Growth for Phosphatidylserine Products
By Nutranexa News |
NIQ says South Korea's online cognitive-enhancement segment for Gen X posted sharp growth, with phosphatidylserine among the fastest-rising ingredients in the category.
What NIQ Reported
In an October 2, 2025 Business Wire release, NIQ said Gen X spending in APAC is rising and highlighted South Korea as a standout market for online cognitive-enhancement products.
The company said that South Korea's online cognitive-enhancement segment grew 168 percent, and it specifically cited phosphatidylserine among the ingredients gaining traction.
Why Buyers Should Watch It
Ingredient demand signals matter even when they come from one channel or one geography because they can influence sourcing plans, safety-stock assumptions, and how suppliers prioritize assays and pack sizes.
For PS suppliers, Korean growth is also a reminder that demand is no longer limited to classic memory positioning in Western markets.
Buyer Takeaway
Teams planning for East Asia should check whether rising retail demand is supported by the right local document set, source preference, and formulation format rather than treating volume growth alone as a supply green light.
A sharper demand forecast only helps if it is matched with realistic lead-time, specification, and registration planning.